A global dance production company specializing in strategic content creation, live events, and immersive storytelling, with a distinct emphasis on the dance segment.

MacKay Productions was born from an idea by the MacKay brothers - they identified a significant gap within the ballet industry, marked by low visibility among new audiences, inadequate representation of top-tier artists, and the perpetuation of inaccurate stereotypes and clichés. Witnessing the outdated perspective that overshadowed the true essence of ballet, they embarked on a mission to effect change, inspired by the innovative approaches of their peers AWGE and Lyrical Lemonade.

Driven by a shared vision to revitalize traditional audiences and elevate the portrayal of high-level artists, the MacKay brothers assembled a dynamic team of like-minded individuals, each with a specialized background. Their collective aim was clear: to rejuvenate the perception of ballet & dance by showcasing its beauty, complexity, and relevance in contemporary culture.

With this goal in mind, MacKay Productions emerged as a new company poised to bridge the gap between world-renowned artists and brands. Their objective was to facilitate authentic collaborations that would not only showcase the artists' talents at their best, but also foster genuine connections between creatives across various disciplines.

Through their innovative spirit and commitment to authenticity, MacKay Productions has set out to redefine the narrative surrounding ballet, paving the way for a new era of creativity, collaboration, and appreciation within the arts.